Butcherbird: a growth engine for ambitious CPG brands

If the results aren't there, we don't stop at the report or point at another supplier. We trace the miss across the journey. If ads bring people in but the product page loses them, we investigate the page. If customers buy once and disappear, we look at what happens after purchase. With positioning, creative, paid media, organic social, retention and CRO working together, we can agree the corrective action and stay responsible for moving it forward. You see what we found, what changes next and who owns it.

We start with where you want to take the business, what’s getting in the way, and what you need off your plate. We send reports so you can see what’s happening. Then we get on a call, talk through what matters and agree the priorities. If something isn’t working, we work out why, decide what needs to change and take responsibility for moving that work forward. You stay involved in the decisions that shape your brand. We coordinate the creative, ads, social, email and website work around those decisions, giving you more time for your product, your next retail opportunity and the business you’re building.

A product people love has already done the hard part. We find what is stopping that love from becoming consistent growth: the way the brand is positioned, the creative carrying the story, the acquisition plan, the product page or what happens after the first order. Then we focus on the next constraint, measure what changes and move to the next one.

More sales can still leave less cash when product costs, discounts, delivery, channel margins and stock commitments pull in different directions. We bring those economics into the marketing decisions so spend, offers and channel plans are judged against both revenue and what the business keeps. Your finance and stock owners keep their remit; the growth plan respects the numbers they manage.

Getting onto the shelf opens the door. Sell-through comes from giving shoppers a reason to choose the product and supporting that reason wherever they meet the brand. We connect retail activity with positioning, creative, paid media, social and the online journey, then watch what customers respond to. The aim is stronger consumer demand around each retail opportunity and clearer feedback on what helps products move.

Repeat purchase starts with a product and experience worth returning to. We use product education, post-purchase support, sensible replenishment timing and relevant follow-up to help customers get more value from the first order and remember the brand when they are ready for the next one. Discounts remain one tool within the retention plan.

No. We can start with the gap holding growth back and fit the support to your stage, resources and ambition. The six pillars matter because they affect one another, but every brand does not need the same weight everywhere on day one. We work with consumer brands of all sizes, especially teams ready to scale, and build around what the business needs next.