Within 7 months from launch. Last updated Jan 2026.
Butcherbird is a Cape Town-based growth agency. Paid media. Email marketing. Built by operators who run their own brands on the same system. When we say something works — we've proven it with our own money.
We set aside 20 minutes — no deck, no script. We'll look at your brand, ask the questions that actually matter, and give you an honest read on where your real growth leverage is. You'll leave with clarity on your account whether we end up working together or not.
You're a fit if
Min. active spend: $3,000/month or R50,000/month
The engine behind the growth of our portfolio brands, and client brands.
Performance-first Meta campaigns built from real account data. Static beats video in 5 of 6 brands we've tested. BOF is underfunded in almost every account we inherit. We fix both.
Campaign architecture · Creative production · Reporting
20–30% of your revenue is sitting in your list.
Most brands haven't built the infrastructure to capture it. We build full Klaviyo systems — flows, automations, campaigns, and list health — that compound LTV and reduce dependency on paid.
Flows · Automations · Campaigns · Deliverability
For founders who want the thinking, not just the execution.
Direct access to the Butcherbird C-suite. Monthly strategy sessions, quarterly reviews, and senior-level thinking on your account — for brands that want to move faster and smarter.
Monthly strategy · Quarterly reviews · Growth roadmap
Media buying without great creative is just expensive guesswork.
Photographers, videographers, editors, and graphic designers — all in-house, all working directly on your brand. We don't brief out and hope for the best. We concept, shoot, edit, and iterate in the same building. Creative that is built to perform, not to look good in a portfolio.
Photography · Video · Editing · Graphic design
A weak brand makes every other channel harder.
New brands, complete rebrands, website builds, and digital funnel overhauls. We've built consumer brands from nothing and overhauled existing ones — visual identity, positioning, Shopify builds, landing pages, and email infrastructure. Everything a brand needs to compete properly in the digital world.
Identity · Positioning · Web · Funnels
The agencies not using AI right now are already behind.
We run AI tooling across every function — creative ideation, copy, data analysis, audience research, campaign architecture. Not as a gimmick. As a genuine operational advantage. Our team are active power users. The brands we manage benefit from capabilities most agencies won't catch up to for years.
Creative AI · Research · Analysis · Automation
Every number is real. Click any brand to see the full story.

Zero ads to 120% year-on-year business growth
Zero paid ads to 120% year-on-year business growth. We built the entire online channel from nothing — including campaigns that have hit 11× ROAS on a sustained monthly basis.

The online engine behind a retail brand
A retail brand people now actively look for on the shelf — because we put them in front of 1.83 million people online first.

On-demand help platform — Gulf region launch
Nobody was searching for an on-demand helper app because nobody knew it existed. We built the category from scratch — 5,000+ installs across the Gulf in under 4 months.

From burned by agencies to their best month ever
Their previous agency ran ads. We actually learned the brand. Five months later: their best month ever — R108,000 — doubled from R48K.

Agent network model — 100,000+ monthly units
A fragrance brand that scales without ad spend — through an agent distribution model that now moves 100,000+ units monthly.

Organic SPF50 — 10,000+ customers, 400+ retail stores
Built from zero to 10,000+ customers and 400+ retail stores. An organic SPF50 brand that proved direct product messaging beats lifestyle content every single time.

From zero ads to their best month ever
R21,000 in studio bookings from R3,000 in spend. When they paused the ads over the holidays, enquiries stopped completely. The owner pushed to restart immediately.

Competitive market. Systematic approach. Building momentum.
South Africa's most competitive hydration category. 5.26× ROAS on a single ad. 41% revenue growth in one month. The system working through a hard problem in real time.

Nasal strips to multi-product retail brand — 200+ doors
R3.4M+ in revenue. 8,500+ purchases. R823K in a single month. Built in under 12 months from a single SKU.
Straight answers. No fluff.
Depends on your category, price point, and creative. Across our portfolio, blended ROAS averages 4.6×. Individual campaigns have hit 11.47× (Lakrids), 8.20× (Schnozz), and 9.15× (Numuti). We don’t promise numbers — we show you ours.
Most brands see meaningful data within 2–4 weeks of launch. Consistent, scalable performance typically stabilises within 60–90 days. We don’t optimise for vanity metrics — we optimise for purchases.
A media buyer runs your ads. A growth agency builds the system — creative strategy, campaign architecture, email infrastructure, performance analysis, and strategic direction. We don’t just execute; we think.
Yes. Minimum active media spend is $3,000/month (R50,000/month). Below that, the data signal is too weak to optimise meaningfully, and neither of us gets a return on the relationship.
For most consumer brands, Meta first. It’s where you build demand, not just capture it. Google captures people already searching — Meta puts you in front of people who didn’t know they needed you. We run both when it makes sense.
Yes. We manage accounts across South Africa, the UAE, and beyond. Our Cape Town cost base means you get world-class execution at a fraction of what London or New York agencies charge. The platform is the same everywhere — the talent is what differs.
Consumer brands — skincare, health and wellness, food and beverage, fragrance, home goods, technology platforms. If you sell a product to real people and want to grow online, we’re built for that.
Yes. Custom Shopify themes, full brand identity builds, landing pages, and email infrastructure. We’ve built brands from scratch — BUUB, Schnozz, Superior — including the sites they sell on.
We run our own brands on the same system. When we say something works, we’ve proven it with our own money first. R10M+ in revenue generated. 50K+ customers acquired. 600+ retail doors opened. Every number on this site is real.
Not a network of freelancers. Not outsourced. 18 people in one Cape Town office — strategists, creatives, and media buyers who work together every day and apply themselves to your growth.
Management



Team








