THE PARTNERS.
Specialists we work with openly, so the brands we run can go further than one market. Named, never white-labelled. Peers, not vendors.
Rooted Expo
Texas CPG Trade Show · Irving, Texas · rootedexpo.com
Rooted Expo is the new home of the Texas CPG community — three days of commerce, capital, curriculum and community. 300+ brands and 20+ invited retailers under one roof, 20 to 22 October 2026 at the Irving Convention Center, with H-E-B as founding title sponsor. Butcherbird is its first Brand Ambassador.
The relationship
- First Brand Ambassador
- Named partnership, not sponsorship
- Texas retail, opened up
Rooted Expo 2026
- 20 to 22 October, Irving TX
- H-E-B founding title sponsor
- 300+ CPG brands
- 20+ invited retailers
- Pitch prize pool
John Chan
Founder · CHZN · Australia & APAC · chzn.com.au
John spent two decades building consumer brands inside South Africa's biggest FMCG boardrooms, then rebuilt his career from scratch in Australia. He founded the APAC arm of brand and packaging consultancy Berge Farrell International in Sydney, and now runs CHZN, getting consumer brands onto Australian shelves and keeping them there. He also leads the Australian chapter of The Lekker Network.
Worldwide
- Commercial growth strategy
- Brand strategy
- Packaging POS
- NPD, end to end
- Pack architecture
- Category and shopper strategy
- Market entry planning
- Consumer research
Australia & APAC
- Retail sell-in and buyer pitching
- Distributor selection and management
- Trade terms and joint business planning
- In-market representation
- Local compliance and labelling
Lisa Cove helps scaling CPG manufacturers build and implement the food safety systems they need before a retailer, distributor or regulator requires them. Shelf Ready prepares teams for HACCP-based programs, third-party audits, GFSI certification and the next stage of retail growth.
Food safety systems
- HACCP, FSMA / SFCR and GFSI systems
- Retailer and third-party audit readiness
- Implementation, monitoring and verification
- U.S. and Canadian market requirements
Butcherbird client benefit
- Complimentary 60-minute readiness review
- One-page food safety roadmap
- Preferred support on a qualifying implementation project
- Exclusive to new Shelf Ready clients
Saniya Aggarwal is the founder and CEO of Prima Mode, an Amazon growth platform for health and beauty brands. Her team takes a P&L-first view of the whole channel rather than isolating ad spend, pairing strategy with software, reporting and hands-on execution.
Where they help
- Amazon growth for health and beauty brands
- P&L-first channel strategy
- Software, LTV insights and reporting
- Track record scaling Amazon brands
Ways to work
- White-glove retainers
- Foundational Sprint for existing accounts
- Amazon Launch Blueprint
- Scope can flex for emerging brands
Lora Gonzalez Eckerle
Founder & CEO · Touchbase CPG · Texas, USA · touchbasecpg.com
Lora helps emerging consumer brands get ready for Texas retail and navigate the buyer conversations that follow. She spent five years as a merchant and Business Development Manager at Central Market, following an own-brand role at H-E-B. Through Touchbase CPG, she brings that buyer’s perspective to packaging, positioning, pricing and category strategy, alongside hands-on brokerage representation. From sharpening a brand’s first retail pitch to supporting its longer-term growth, she works directly with founders to build a stronger case for their place on shelf.
Where they help
- Texas retail strategy and market entry
- Packaging, positioning and pricing
- Category analysis and buyer readiness
- Retail brokerage and buyer representation
Ways to work
- Base Hit — brand assessment and retail readiness
- Home Run — ongoing strategy and buyer preparation
- Grand Slam — embedded support and brokerage
- Founder-led engagements tailored to your brand