NUMUTI

Before Butcherbird, Numuti had an agency. On paper, everything looked fine — ads were running, reports were coming in, money was going out. But the results weren't there. And when the founders pushed for answers, they got vague explanations and recycled strategies.

That's the reality of most agency relationships. You sign up thinking you're getting a partner. What you get is a slot in a rotation. Your brand doesn't get studied. Your category doesn't get dissected. Your creative doesn't get tested with real intent.

Numuti came to us burned.

Numuti came to us burned. The budget had been wasted. The trust was gone.

We started by doing what the previous agency never did: we actually learned the brand.

The drinks category is fast, emotional, and driven by association. You don't sell a tonic with a features list — you sell a feeling. "Stock The Cooler" hit 4.80× ROAS. "Ditch The Hangover" hit 5.56× before it was even fully scaled. A single beach video hit 9.15× ROAS. An "Unwind Pool" concept touched 18.86× on minimal spend.

No autopilot. No set-and-forget. Find the angles that work, cut the ones that don't, scale the winners. Every week.

At scale, the consistency held. "Zero Alcohol, Zero Hangover" generated 141 purchases at 3.84× ROAS from R24,000 in spend — R89,000 in revenue from a single creative. "Feel The Buzz, Skip The Booze" matched it: 134 purchases, 3.84× ROAS. Two ads, R170,000+ in combined revenue.

R108,000 in revenue in a single month — their best month ever, and the first time they cracked R100K. Revenue more than doubled in five months. 22% average month-on-month growth. Not a spike — a trajectory.

Numuti came to us burned. They left their best month ever wondering why it took this long to find a team that actually did the work.