Service 01
The engine behind the growth of every brand in our portfolio — and every client we manage.
Most agencies set up a campaign, watch the dashboard, and send you a PDF once a month. We do something different. We test. Relentlessly.
Every week, new creative goes live. New hooks, new angles, new formats. The winners get more budget. The losers get cut. There is no "let it run and see." There is only: is this working, and if not, what's next.
We've spent over R2.2 million in managed ad spend and generated R10 million in tracked revenue across our portfolio. Not through any single trick — through a system that never stops finding the next angle that converts.
One of the most important things we've learned: static beats video in 5 out of 6 brands we've tested. Most agencies lead with video because it feels more premium. We lead with what works. A single product-shot static ad for BUUB hit 11.83× ROAS. A hayfever static for Schnozz peaked at 8.60× in a single day. A "Stop Working for a Boss" agent recruitment ad for Superior hit 4.78× ROAS.
The other insight most accounts get wrong: bottom-of-funnel is underfunded. Almost every account we inherit is spending 90% on prospecting and 10% on retargeting. The people who already know your brand — who visited your site, added to cart, engaged with your content — are the cheapest to convert. We fix the ratio first. The returns follow immediately.
We run Meta and Google. We build the campaign architecture from scratch — or restructure what's there. We handle all creative production in-house: static ads, video, UGC, graphic design. We report on what matters — purchases, ROAS, cost per acquisition — not impressions.
