SCHNOZZ

Most brands launch with a landing page and a prayer. Schnozz launched with an army.

300 ambassadors assembled before a single ad ran. Athletes, wellness creators, sleep coaches, biohackers — briefed to try the product, film it, and post it. Over 2 million organic views before we spent a rand on media. By the time paid went live, people were already searching for it.

Full-funnel from day one.

Full-funnel from day one. Prospecting creative built from the best ambassador content — real faces, real reactions, no scripts. The creative system never stopped: a Sea Point testimonial hit 6.62× ROAS. A hayfever static peaked at 8.60× in a single day. A kids' mouth-breathing angle — first to market in South Africa — hit 7.37×. Every week, winners got more budget.

R500,000+ in online revenue in month three from launch. 8.20× ROAS in the strongest week. 2,133 purchases in a single month.

Then the data opened doors that cold calls never could. Schnozz walked into Sportsman's Warehouse, Cape Union Mart, and Wellness Warehouse with proof of demand. 200+ retail doors later, a brand that started as a single SKU now has Kiddies Strips, Mouth Tape, and a US expansion already underway.

The scale the system eventually reached speaks for itself. July 2025: R823,000 in a single month. 2,177 purchases. 5.10× ROAS. 'Customer Review - Pain Point' — a single image ad — hit 6.68× ROAS with 330 purchases from R18,000 in spend. Over twelve months of active management: R3.4 million in tracked revenue from R1.1 million in spend. 8,505 purchases.

People stopped saying nasal strips. They started saying Schnozz strips. That's the difference between a product and a brand.