BONNIE BIO

Bonnie Bio was built on shelves. Plant-based, internationally certified compostable alternatives to plastic — refuse bags, cling wrap, air fryer liners, insect repellent — all sold through retail stores across South Africa.

The product was proven. The certifications were real. But shelf space alone doesn't build a brand. People walked past compostable products every day without knowing what they were or why they mattered.

Bonnie Bio needed reach.

Bonnie Bio needed reach. Not just more shelves — more awareness.

We built the awareness engine.

Category-specific ads that educated people on what compostable actually means — without being preachy. "Looks Like Plastic. Isn't." "Change Nothing. Waste Less." Simple messaging that made the switch feel effortless. Each product got its own creative strategy — bags, cling wrap, air fryer liners, insect repellent — because each one solves a different problem for a different person.

1.83 million people reached. 6.47 million impressions served. 388,000 video views. All from a brand that wasn't running a single ad when they came to us.

More people seeing Bonnie Bio online meant more people recognising it on the shelf. The paid media became the awareness engine that retail alone could never be — driving brand recognition, product education, and purchase intent at scale.

Online sales followed naturally, adding a revenue channel that didn't exist before. But the real win was bigger than ecommerce: a retail brand that people now actively looked for in store — because they'd already seen it, understood it, and trusted it.